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THRIVE: Engage
'Engage' is the final stage in the THRIVE framework. It drives action, whether it's encouraging support for nonprofits or motivating...
Nov 27, 20232 min read
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THRIVE: Validate
'Validate' serves as a cornerstone for establishing trust, fostering connections, and building lasting relationships. In my framework,...
Nov 27, 20232 min read
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THRIVE: Target
Donor Motivations and Client Goals The first step within the THRIVE framework, 'Target,' holds vital importance to both nonprofit leaders...
Nov 20, 20232 min read
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Do you enjoy long walks on the beach, sunsets, and hot chocolate?
Using your About Me page to attract your ideal clients As a copywriter with more than 25 years of experience on the front lines of social...
Nov 2, 20233 min read
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The Power of Words: Copywriting in the Mental Health and Wellness Sector
Copywriting has expanded beyond traditional marketing to include specialized fields such as mental health and wellness. As the importance...
Oct 11, 20233 min read
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