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Storytelling in Copywriting: Why It Matters and How It Can Boost Your Brand
Whether shared around a campfire, read from the pages of a book, or watched on a screen, storytelling is fundamental to how we understand...
Oct 15, 20244 min read
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Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
Jan 11, 20244 min read
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Mastering the Art of Relationship-Building: Harnessing the Power of Newsletters and Emails
The art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
Jan 10, 20243 min read
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Writing Effective Copy: Why Small Business Owners Need a Copy Coach
Small businesses are constantly striving to make a strong impression on their target audience. One of the most crucial aspects of this is...
Jan 3, 20242 min read
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Honouring Lives Lost: National Homeless Persons' Remembrance Day
As winter's icy embrace tightens across much of the country, the onset of the season isn't just a marker of colder days; it's a poignant...
Dec 21, 20232 min read
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A Year in Review - 2023: Unexpected Challenges and a Renewed Focus
For the past couple of years, I have reflected on the year that was and looked ahead to the next. As a part of that process, I carefully...
Dec 12, 20233 min read
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Nonprofit Fundraising Trends in 2024
I recently enjoyed a Qgiv presentation hosted by Nonprofit Tech for Good with Wendy Mercurio, Content and Education Specialist at...
Dec 12, 20236 min read
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