Storytelling in Copywriting: Why It Matters and How It Can Boost Your Brand
Whether shared around a campfire, read from the pages of a book, or watched on a screen, storytelling is fundamental to how we understand...
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Jan 114 min read
Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
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Jan 103 min read
Mastering the Art of Relationship-Building: Harnessing the Power of Newsletters and Emails
The art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
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Jan 32 min read
Writing Effective Copy: Why Small Business Owners Need a Copy Coach
Small businesses are constantly striving to make a strong impression on their target audience. One of the most crucial aspects of this is...
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Dec 21, 20232 min read
Honouring Lives Lost: National Homeless Persons' Remembrance Day
As winter's icy embrace tightens across much of the country, the onset of the season isn't just a marker of colder days; it's a poignant...
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Dec 12, 20233 min read
A Year in Review - 2023: Unexpected Challenges and a Renewed Focus
For the past couple of years, I have reflected on the year that was and looked ahead to the next. As a part of that process, I carefully...
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Dec 12, 20236 min read
Nonprofit Fundraising Trends in 2024
I recently enjoyed a Qgiv presentation hosted by Nonprofit Tech for Good with Wendy Mercurio, Content and Education Specialist at...
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