Jan 114 minQuiet Copywriting: and the CASI MindsetsIf you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
Jan 103 minMastering the Art of Relationship-Building: Harnessing the Power of Newsletters and EmailsThe art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
Jan 32 minWriting Effective Copy: Why Small Business Owners Need a Copy CoachSmall businesses are constantly striving to make a strong impression on their target audience. One of the most crucial aspects of this is...
Dec 21, 20232 minHonouring Lives Lost: National Homeless Persons' Remembrance DayAs winter's icy embrace tightens across much of the country, the onset of the season isn't just a marker of colder days; it's a poignant...
Dec 12, 20233 minA Year in Review - 2023: Unexpected Challenges and a Renewed FocusFor the past couple of years, I have reflected on the year that was and looked ahead to the next. As a part of that process, I carefully...
Dec 12, 20236 minNonprofit Fundraising Trends in 2024I recently enjoyed a Qgiv presentation hosted by Nonprofit Tech for Good with Wendy Mercurio, Content and Education Specialist at...
Dec 10, 20232 minHuman Rights Day: A Call for Integrity and AuthenticityOn Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the...