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Project Partner


Amanda McCooeye

Project: Counselling Practice Billboard Copy and Design

Amanda was on the cusp of launching her new counselling business in southern Ontario. She identified her avatar and wanted a billboard design that would be visible from a local drive-thru establishment.

Amanda's unique approach to counselling offered non-traditional settings - she provided services wherever her clients felt comfortable, whether at work, the park, an office, or a cafe.

Working with a designer, we chose four graphics that captured her unique location-independent approach, and three points that reflected the characteristics of the service. It had to be quick and easily understood in the limited time someone had in the drive-thru.

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