Spec Ads
Nonprofit Project: Copywriting SPEC ADS "Facebook Ad Preview" and
"Facebook Ad Full" for Ratanak International
A Facebook Ad preview and full ad.
​
Target Audience: 40-55-year-olds with middle to high income. Professional careers with disposable income. Responsibilities keep them busy, but they have financial resources to help nonprofits in their missions.
The Goal: Engage donors, increase donations
The ad needed to include a short story combined with keywords used in Ratanak media.
Project: Copywriting and Design - SPEC AD "Banner Ad" for Macy's Fall Sweater Event
A banner ad with an audience of men, aged 28-45, with a household income of 50K+. This ad showcased a small window of opportunity​ on a focused product. The main focus was to draw men into the store with the promise of savings. Clicking the banner would bring the user to a location map of local stores. The tone was casual yet professional, with clean and simple language to mirror the image.
Project: Copywriting SPEC ADS "Facebook Ad Preview" and
"Facebook Ad Full" for Amanda McCooeye, Child and Youth Counsellor
A Facebook Ad preview and full ad.
​
Target Audience: Parents of children and teens with behaviour and mental health challenges.
The Goal: Attract Amanda's ideal clients and build her private practice.
The ad needed to include areas of expertise and approach to service. Empathy and understanding needed to be related in a subtle way without being patronizing.
Project: Copywriting and Design SPEC ADS "Landing Page" and "Webpage Ad" for Cheetos College Contest
)-2.png)
A landing page and web ad, both with the target audience of college-aged males and females. The goal was to secure contact information for future promotions and contests. The ad needed to include Like and Share options to spread awareness and increase the number of entries. The tone was bold, fund, urgent, and promotional.