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Storytelling in Copywriting: Why It Matters and How It Can Boost Your Brand
Whether shared around a campfire, read from the pages of a book, or watched on a screen, storytelling is fundamental to how we understand...
Oct 15, 20244 min read
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Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
Jan 11, 20244 min read
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Mastering the Art of Relationship-Building: Harnessing the Power of Newsletters and Emails
The art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
Jan 10, 20243 min read
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Human Rights Day: A Call for Integrity and Authenticity
On Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the...
Dec 10, 20232 min read
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