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Human Rights Day: A Call for Integrity and Authenticity

Writer's picture: Todd RowleyTodd Rowley

On Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the importance of rights and freedoms we often take for granted and to advocate for those whose voices may not be heard.

Human Rights: Nelson Mandela

In my experience on aid and missions trips to a few countries, including Russia and Cuba, I've witnessed the significance of simple communication in bridging gaps and building understanding. Whether teaching at schools, feeding the homeless, leading construction teams, or sharing sermons, I've experienced how effective communication isn't just about what's said but how it's said.


My unique style of copywriting, aptly named Quiet Copy, is a way of conveying messages that are rooted in simplicity and genuine connection. It's about understanding the audience, their needs, and their stories. It’s about being curious enough to listen and learn, allowing their narratives to shape the message.


Curiosity and authenticity rest at the heart of Quiet Copy. It's about wonder, about being real, honest, and transparent. No gimmicks or overpromising—just a genuine desire to connect and make a positive impact.


Integrity is about staying true to values, beliefs, and principles. It's about ethical communication that respects the dignity and rights of every individual.


On this Human Rights Day, I urge everyone to embrace these principles not just in our words but in our actions. Let's extend compassion and support to those who need it the most. Let's amplify the voices of the marginalized and vulnerable, and remember that copywriting doesn’t need to be about “selling more stuff.” We can use our powers for good.


If you're part of a nonprofit striving to make a difference, consider the power of Quiet Copy in conveying your message effectively. I invite you to explore the nonprofit packages, designed to support integrity-based, change-leading organizations.


Join me in recognizing Human Rights, not just today but every day.



Quiet Copy is my personally reflected approach that values

curiosity, authenticity, simplicity, and integrity in every word.

It’s not about loud, flashy slogans or bombarding messages.

It's every word, on purpose.

It's every word, with purpose.


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Copyright Todd Rowley. The Curious Toad Co., Quiet Copywriting, Quiet Copy, CASI Framework 2021-2023. All rights reserved. 

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