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Core Value: Patience

Updated: Oct 31, 2023

In a world of instant gratification, good writing still takes time. A writer who has patience and takes the needed time to process your information, get the right words in place, and deliver the final writing project is the writer you want.

Writers who rush, who assume they have the right information, inevitably end up spending more of your valuable time on rewrites, or you get a final product that is “good enough” but subpar. No one needs work that is good enough, because if a writer believes in what they do, then they strive to do it with excellence. And to achieve excellence, writers need patience.


Patient writers aren’t afraid to step away from the computer for a while to allow thoughts and ideas to incubate. Joseph Sugarman, author of The Adweek Copywriting Handbook describes the incubation process: “Your subconscious mind is actually processing everything you’ve learned.” When a writer doesn’t force the process, but understands the process, he or she is comfortable and mature enough to step away and allow the innate nature of writing to take over.


Patience is vital. It may be the most important virtue that a writer can nurture and embrace. Writing well involves research, planning, and combing through information. It all takes time and it can be tedious, but it is necessary for strong, deliberate, and effective writing in all its forms.

It takes time to write well. When you partner with me on your writing project, you can be assured that I have, and exercise, the patience needed to learn from you, incubate the project, and get your job done right.


“Patience is bitter, but its fruit is sweet.” - Aristotle

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