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Core Value: Simplicity

Updated: Oct 31, 2023

“Simplicity is the ultimate sophistication.” I believe this is true in writing, and in life., pompous, fortuitous, and supererogatory language causes readers to move on. And if you’re still reading, thank you for appreciating my sense of humour, let’s continue.

Apple keeps their Mac products smooth and sleek. Their ads use minimal words, and the message is clear.


Nike uses a symbol and three words. It’s become legendary in its simplicity.


Milk. Got Milk?


Writers who value simplicity use words sparingly. We write like we talk, using only the needed words. Contrary to what many expect, simplicity is strategic because more people will read your project if it is clear and simple. Ads are short messages. Social media posts are short and to the point. Blogs and articles are edited until the final product is concise. Authors keep the story moving using only information that matters.


“Simplicity is the ultimate sophistication.” I believe this is true in writing, and in life



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