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Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
Jan 11, 20244 min read
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Mastering the Art of Relationship-Building: Harnessing the Power of Newsletters and Emails
The art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
Jan 10, 20243 min read
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Writing Effective Copy: Why Small Business Owners Need a Copy Coach
Small businesses are constantly striving to make a strong impression on their target audience. One of the most crucial aspects of this is...
Jan 3, 20242 min read
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Nonprofit Fundraising Trends in 2024
I recently enjoyed a Qgiv presentation hosted by Nonprofit Tech for Good with Wendy Mercurio, Content and Education Specialist at...
Dec 12, 20236 min read
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Human Rights Day: A Call for Integrity and Authenticity
On Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the...
Dec 10, 20232 min read
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THRIVE: My Framework, Your Success
Are you a values-driven nonprofit leader? Are you building a mental health and wellness practice? Enter my exclusive THRIVE framework....
Nov 28, 20231 min read
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THRIVE: Engage
'Engage' is the final stage in the THRIVE framework. It drives action, whether it's encouraging support for nonprofits or motivating...
Nov 27, 20232 min read
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THRIVE: Validate
'Validate' serves as a cornerstone for establishing trust, fostering connections, and building lasting relationships. In my framework,...
Nov 27, 20232 min read
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THRIVE: Inspire
'Inspire' stands as the catalyst to ignite desire by showcasing the impact of contributions within nonprofits and the transformation...
Nov 27, 20232 min read
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THRIVE: Resonate
The Power of Building Connections In the pursuit of engagement and impact, Resonate stands as a fundamental principle within the THRIVE...
Nov 22, 20232 min read
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THRIVE: Hook
The Hook can make or break all of your efforts. The Hook is that first impression that either captures attention and draws people in or...
Nov 22, 20232 min read
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THRIVE: Target
Donor Motivations and Client Goals The first step within the THRIVE framework, 'Target,' holds vital importance to both nonprofit leaders...
Nov 20, 20232 min read
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What's so great about the 5 a.m. Club?
Disclaimer: I haven't read the book, The 5am Club by Robin Sharma, but it's on my TBR list. When I decided upend my life and become a...
Nov 6, 20232 min read
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Do you enjoy long walks on the beach, sunsets, and hot chocolate?
Using your About Me page to attract your ideal clients As a copywriter with more than 25 years of experience on the front lines of social...
Nov 2, 20233 min read
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Enhancing Your Nonprofit's Online Impact: The Role of a Website Audit
A well-crafted website plays a crucial role in the success of any organization, including nonprofits. For nonprofits like yours, coupled...
Oct 31, 20233 min read
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The Power of Words: Copywriting in the Mental Health and Wellness Sector
Copywriting has expanded beyond traditional marketing to include specialized fields such as mental health and wellness. As the importance...
Oct 11, 20233 min read
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Don't waste your time
Don't waste your time on a great articles without great headlines 80% or readers won’t read your message Research shows us that 8 out of...
Mar 7, 20221 min read
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7 Ways Your Business Benefits from a Social Media Copywriter
Everyone uses social media. Well, not my mom. At least not the usual socials like Instagram, Facebook, Twitter, and Pinterest. Though...
Jan 18, 20222 min read
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Core Value: Patience
In a world of instant gratification, good writing still takes time. A writer who has patience and takes the needed time to process your...
Dec 28, 20211 min read
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Core Value: Compassion
Not what you would expect as a core value in a writer. But consider this: Compassionate people accept others, listen to their stories,...
Dec 28, 20211 min read
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