Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
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Jan 103 min read
Mastering the Art of Relationship-Building: Harnessing the Power of Newsletters and Emails
The art of communication has moved well beyond basic social interaction. It has become the bedrock upon which businesses and nonprofits...
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Jan 32 min read
Writing Effective Copy: Why Small Business Owners Need a Copy Coach
Small businesses are constantly striving to make a strong impression on their target audience. One of the most crucial aspects of this is...
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Dec 12, 20236 min read
Nonprofit Fundraising Trends in 2024
I recently enjoyed a Qgiv presentation hosted by Nonprofit Tech for Good with Wendy Mercurio, Content and Education Specialist at...
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Dec 10, 20232 min read
Human Rights Day: A Call for Integrity and Authenticity
On Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the...
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Nov 28, 20231 min read
THRIVE: My Framework, Your Success
Are you a values-driven nonprofit leader? Are you building a mental health and wellness practice? Enter my exclusive THRIVE framework....
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Nov 27, 20232 min read
THRIVE: Engage
'Engage' is the final stage in the THRIVE framework. It drives action, whether it's encouraging support for nonprofits or motivating...
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Nov 27, 20232 min read
THRIVE: Validate
'Validate' serves as a cornerstone for establishing trust, fostering connections, and building lasting relationships. In my framework,...
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Nov 27, 20232 min read
THRIVE: Inspire
'Inspire' stands as the catalyst to ignite desire by showcasing the impact of contributions within nonprofits and the transformation...
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Nov 22, 20232 min read
THRIVE: Resonate
The Power of Building Connections In the pursuit of engagement and impact, Resonate stands as a fundamental principle within the THRIVE...
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Nov 22, 20232 min read
THRIVE: Hook
The Hook can make or break all of your efforts. The Hook is that first impression that either captures attention and draws people in or...
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Nov 20, 20232 min read
THRIVE: Target
Donor Motivations and Client Goals The first step within the THRIVE framework, 'Target,' holds vital importance to both nonprofit leaders...
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Nov 6, 20232 min read
What's so great about the 5 a.m. Club?
Disclaimer: I haven't read the book, The 5am Club by Robin Sharma, but it's on my TBR list. When I decided upend my life and become a...
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Nov 2, 20233 min read
Do you enjoy long walks on the beach, sunsets, and hot chocolate?
Using your About Me page to attract your ideal clients As a copywriter with more than 25 years of experience on the front lines of social...
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Oct 31, 20233 min read
Enhancing Your Nonprofit's Online Impact: The Role of a Website Audit
A well-crafted website plays a crucial role in the success of any organization, including nonprofits. For nonprofits like yours, coupled...
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Oct 11, 20233 min read
The Power of Words: Copywriting in the Mental Health and Wellness Sector
Copywriting has expanded beyond traditional marketing to include specialized fields such as mental health and wellness. As the importance...
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Mar 7, 20221 min read
Don't waste your time
Don't waste your time on a great articles without great headlines 80% or readers won’t read your message Research shows us that 8 out of...
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Jan 18, 20222 min read
7 Ways Your Business Benefits from a Social Media Copywriter
Everyone uses social media. Well, not my mom. At least not the usual socials like Instagram, Facebook, Twitter, and Pinterest. Though...
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Dec 28, 20211 min read
Core Value: Patience
In a world of instant gratification, good writing still takes time. A writer who has patience and takes the needed time to process your...
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Dec 28, 20211 min read
Core Value: Compassion
Not what you would expect as a core value in a writer. But consider this: Compassionate people accept others, listen to their stories,...
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