Storytelling in Copywriting: Why It Matters and How It Can Boost Your Brand
Whether shared around a campfire, read from the pages of a book, or watched on a screen, storytelling is fundamental to how we understand...
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Jan 114 min read
Quiet Copywriting: and the CASI Mindsets
If you’re like me, you grew up understanding that passion was about what you did for a living. “Find your passion.” “Follow your...
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Dec 10, 20232 min read
Human Rights Day: A Call for Integrity and Authenticity
On Human Rights Day, I am reminded of the intrinsic value and dignity of every individual around the globe. It's a day to honor the...
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Jan 19, 20221 min read
10 Things To Do Every Day...PLUS 11 More!
As I scrolled through Instagram this week a short list caught my eye. Ryan Holdiay recently posted 10 Things To Do Every Day. I took...
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Dec 28, 20211 min read
Core Value: Simplicity
“Simplicity is the ultimate sophistication.” I believe this is true in writing, and in life., pompous, fortuitous, and supererogatory...
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